The way it works is that WhatsApp opens up its APIs (application programming interfaces) to registered partners, who can then sign up businesses and act as messaging gateways.

WhatsApp doesn’t typically work directly with businesses that want to send bulk messages to customers on WhatsApp. How to get started with WhatsApp Business APIs. In this article, we provide you with answers to all your WhatsApp marketing questions, from Business APIs to Facebook verification and the process and documentation required for activating your WhatsApp Business account. Two billion people and 50 million businesses are on WhatsApp.ĥ4% of consumers prefer to track orders via WhatsApp.ģ9% of consumers prefer to get customer service responses via WhatsApp.Ĭustomer engagement on WhatsApp helps improve your customer experience and increases conversions, because it combines the best of instant messaging and two-way conversational interaction. Message all your potential and existing customers in 180 countries. WhatsApp is now the core component of any multi-channel marketing strategy to reach your customers, in addition to your website, social media, SMS, and email.

Over 100 billion WhatsApp messages are sent every day. More than 2 billion people in over 180 countries use WhatsApp, including over 390 million in India alone.

Whatsapp open rate